Revenue vs Income: A Guide For Your Business

Understanding The Difference Between Revenue Vs Profit

For a company like Nike, their operating revenue is primarily earned from selling products, like shoes and clothing. Deputy integrates seamlessly with your payroll system to provide you with an easy way to determine how employee wages affect your profits. Schedule time to chat with one of our team members below to see how Deputy’s low-cost workforce management system can have a positive effect on your company’s bottom line.

Understanding The Difference Between Revenue Vs Profit

Let’s say that Gigantic Inc. has made $100,000 at the end of the year 2017. Now, let’s say the profit is 10% of the revenue, i.e., $10,000 at the end of the year. Both are very important, and both can help you understand more about your business finances. You cannot generate profit without first generating sufficient revenue. 💰RevenueProfitDefinitionRevenue is your business’ income before expenses. Get stock recommendations, portfolio guidance, and more from The Motley Fool’s premium services. Volatility profiles based on trailing-three-year calculations of the standard deviation of service investment returns.

How to Calculate Net Income for Business Tax Purposes

You could have positive profits that appear high, but they don’t give you the full picture of your company’s health. As mentioned above, subscription payments create a recurring payment cycle. This helps your business keep regular, more dependable revenue numbers and improves forecasting. Reasons such as these make a company more attractive to investors.

How much of revenue is profit?

The amount of profit generated compared to your revenue depends on your gross margin.  It subtracts the cost of revenue from net revenue to tell you how much money you keep for every dollar you make.

You can compare your net profit to the industry average net profit as a benchmark. In a general sense, we can say that a good net profit margin exceeds 10%. Rosemary Carlson is a finance instructor, author, and consultant who has written about business and personal finance for The Balance since 2008. This is where industry professionals can learn best from each other and narrow in on the common ground they have — maybe even forge solutions. The current atmosphere around no-tipping and minimum wage giving you trouble? Finding that a lot of your liquor stock seems to be unaccounted for?

Difference Between Revenue and Profit

There are several methods to earn revenue, but operational revenue is earned by the core business activities that the organization undertakes in its daily operations. In conclusion, by reviewing the information in this article, you can understand how profit vs. revenue is different. You’ll also understand why they are important and how to calculate your company’s income vs. revenue. The difference between net profit and net revenue is the difference between your total revenues for a period of time minus all of your expenses during that same time.

Understanding The Difference Between Revenue Vs Profit

Increasing revenue as a goal should not only focus on increased sales but it should also focus on the price at which the revenue is increased. The price of the product should cover all the increasing expenses as well. Revenue can’t tell you the financial health of a business on its own. Still, a business’s revenue trends are an excellent tool for measuring growth, comparing to other businesses, and gleaning other important analyses. When you’re running a business, it’s all about the bottom line. Revenue and profit are among the most important business metrics. If it seems like business owners and investors are obsessed with these key figures, there’s a good reason.

Differences Between Profit vs. Revenue

But when determining its profit, you account for all the expenses a company has including wages, debts, taxes, and other expenses. An income statement is one of the four primary financial statements. It may go by other names, including the profit and loss statement or the statement of earnings. No matter the name, it’s a measure of your company’s performance. The differences between net income and net Understanding The Difference Between Revenue Vs Profit profit are subtle, but they are important to understand as you develop your knowledge of a business’s financial statements. On a company’s profit and loss income statements, revenue is placed at the top—usually the second or third item—while the net figure is placed on the second to last or last line. This is also why revenue is termed as a superset of the income and income a subset of revenue.

Understanding The Difference Between Revenue Vs Profit

The above examples show how revenue versus income differs when referring to a company’s financials. At this point, you would also deduct any interest payments on debts or loans the business has. The result is your bottom line income, the amount of income your business made once all expenses have been accounted for. For example, if I had a subscription service that offered users to pay on a twelve-month plan, I could report to collect that money all at once and declare it as a single lump sum. When calculating your income, the expenses typically start with the cost of goods sold, which can be a variety of expenses depending on the nature of your business model. Generated from sales of goods and services over a specified period.


Analyzing your financial statements to take the necessary action is the next step after understanding what the terms mean. Revenue is the money your business earns by selling the product or service. On the other hand, profit refers to the amount your business has after accounting for all the business expenses during a time period. Gross profitis calculated by deducting the cost of goods sold from the revenue. COGS includes all direct costs you pay to offer your product or service.

  • Revenue calculations come before removing any expenses, such as discounts and returns.
  • Sales Revenue or Service Revenue appears as the top line item in the income statement.
  • This amount includes the cost of the materials used in creating a company’s products along with the direct labor costs used to produce them.
  • Read on to understand the difference in revenue vs. profit, how to calculate both, and how you can increase them to improve your financial performance.

Shopping cart


No products in the cart.

Continue Shopping